About

Lara O’Brien is a brand management and marketing leader who prominent organizations have entrusted with leading iconic brands. Her track record includes re-brandings, turnarounds, transformations, and rapid sustained growth. Mrs. O’Brien has driven brand equity and achieved or exceeded growth targets at every brand she led.

 

She builds brand visions and strategies by bringing deep strategic, analytical, and financial expertise from her background in consulting and strategy. She translates these into actionable plans by bringing a holistic business understanding from her background in end-to-end brand management and marketing. This includes P&L ownership with business responsibility from production to shelf, and marketing and innovation responsibility from idea to launch. She successfully executes the plans by mobilizing cross-functional organizations with a focus on people. Two of her integrated marketing campaigns won the Effie Gold Award in North America.

 

Mrs. O’Brien most recently served as Senior Brand Director at Pernod Ricard. Prior to that, she was with Coty in Senior Director of Business Transformation and Brand Marketing roles for the Consumer Beauty portfolio, and before then she was with Nestle as Director of Brand Marketing. Her earlier experience spans a variety of brand marketing, strategy, and consulting roles at H. J. Heinz Company and PricewaterhouseCoopers.